As part of Mental Health week, the Mental Health Coalition of South Australia and I worked together to setup a series of adverts as part of their social media campaign for the month of October. I worked with stakeholders to edit file compatibility, setup Ad Manager (Facebook, Instagram and Audience Network) target groups, selected and scheduled the campaign and created the Ad Sets and rearranged budgets on the fly. After Mental Health week had finished, I compiled a video report and exported Excel data of the campaign so senior management could assess the investment against the outcome of the event. I was ecstatic with the links clicked and frequency numbers. This campaign showed me that there are specific file settings to choose to greater reach outcomes with the marketing budget. Here is a short snippet showing some of the different feedback videos I sent to the stakeholders during the campaign – to keep them updated and to review the tactics as we went.
