For the opening of Exurbia in South Australia, I was contracted to create a series of marketing collateral videos, one for each different social media outlet and their Google account. The GH5 stood up well, and was aided by a few a6000 shots too. I’m super pleased with the results, and I’m becoming more of a fan of Artlist.io each time I complete these fun gigs. Pity I couldn’t eat any of the free food though 🙂
Instagram Video
The focus for this was on showing the people interacting side of the opening, so plenty of action with people, and the enjoyment of the occasion. The music was also upbeat to help with the tone of it. I didn’t mean to choreograph the vocalist singing in time with the background music so that was a cool coincident!
LinkedIn Video
As a networking tool, and to help push the brand through the opening, I focused on the leaders that attended in creating this LinkedIn clip, especially in order for their professional portfolios to be shared amongst others on the business orientated platform of LinkedIn – that’s why you can see the breakdown in sections of individuals, from Steven Marshall (he’s a big deal here in SA), to then have the scouts leaders in different sections too – that way the group can use snippets for their socials throughout the year.
Facebook Brand Video
This clip was focused on promoting the brands in store. It was also then edited for the company home page. The GH5 did ok, but manual focus is one area I’m needing to grow in.
