Craig (the owner from East of West Acupuncture) approached me before his business launched and we went through the ideology and meaning of his concept behind what Eastern medicine meant. We both came up with the exact same design as we came to chat about it. The waves represent the breathing in and out – the flow- of how Eastern medicine works, and the circle – which is also representative of the yin yang – further instils the notion of fullness or completeness. We are both really happy with the result and Craig has been excited seeing his idea turn into an electronic reality.
