Because sweets are enjoyed by a super wide variety of age groups, I needed to create a story that felt welcoming for all people. So… I used plenty of service shots of the staff, product close ups, and action of what to expect when you visit. With music that is upbeat but not full style techno, I was able to create something that encompassed most of the genres that go through the doors of Blackeby’s each day (for their toffee’s, Dark Nights, and handfuls of Lindt chocolates).
